We teamed up with Teenage Cancer Trust to help film all the backstage interviews for Lovebox 2010. We set up a sponsorship deal with Phones4U and for 3 days we all made sweet music together. Our presenters Little Chris and Naomi Schimida got some great exclusive interviews from all the stars, well nearly all the stars, Grace Jones proved to be too diva-ish even for our team of intrepid reporters. We didn’t mind though as Ronson, Rascal, a Maccabee, and Hot Chip, Peaches et al – joined us on our sofa in the sun, and if we liked them we gave them a Jagermeister and a new phone. We fed all this content to the big screens during the festival and also uploaded daily roundup films – which were edited onsite – to the news, culture and music press each day.

Client: LoveBox